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CLICK HERE TO REGISTER NOW
| Date: |
Friday, April 9, 2010 |
| Time: |
7:30 a.m. to 4 p.m. |
| Location: |
Campus of Cape Cod Community College
Tilden Arts Center |
| Cost: |
$22 per person (includes lunch) |
All of us in health-related fields on Cape Cod share common communication challenges. How do we connect our community to healthcare resources? What is the best way to foster “healthy” choices? Is there a better way to communicate the mission and services of our organizations? How can we improve our resources through collaboration?
These common concerns create a compelling need for staff training and development among local health-related organizations. However, it’s no secret that the economy is taking its toll on the budgets of the Cape’s nonprofits. With client services always the top priority, staff training often is put aside. But several local organizations are discovering that collaboration can create new training opportunities.
Out of a grass roots coalition of health, education, and human services organizations, an event, HealthSpeak Cape Cod, is taking shape. Program sponsors are engaged in putting together an in-depth program on strategic communication for professionals and volunteers in health-related fields.
To stretch resources as far as possible, Suffolk University professors and their students in Event Planning and Promotion, Public Relations, and Advertising courses on Cape Cod will undertake all the logistics of planning, publicizing, and hosting the day-long conference. Cape Cod Community College will provide the venue.
The HealthSpeak coalition welcomes additional participation from the Cape Cod Community. To learn more about participating in the event as either a sponsor or attendee, call 508.375.4083.
PROGRAM SCHEDULE
Click here for workshop descriptions
Click here for presenter bios
| 7:30 a.m. - 7:50 a.m. |
Registration and Hospitality |
| 7:50 - 8:00 a.m. |
Welcome to HealthSpeak Cape Cod
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Today at a Glance
Jane Secci, Ph.D., Associate Professor, Suffolk University; Director, Suffolk University Cape Cod Communication & Journalism Program |
| 8:00 a.m. - 9:15 a.m. |
Keynote
Navigating through Choppy Waters – The Do’s and Don’ts when Interfacing with Government, the Community, and Consumers
James W. Hunt, Jr., President & C.E.O, Massachusetts League of Community Health Centers
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Excellence in Health Communication - Presentation to Event Honoree Lauren A. Smith, M.D., M.P.A, Medical Director and Chief Medical Officer, Massachusetts Department of Public Health |
| 9:15 a.m. - 10:15 a.m. |
Greet the Press: Getting Your Story Told
How do you gain press attention to your organization or cause? What media strategies are needed in this digital age? Is print media out or does the written word still count? We’ve asked the local experts to reflect what journalists, educators, communicators, and broadcasters want from you and also to answer your questions about how to deliver your health and human service messages through media channels.
Moderator
Robert Rosenthal, Ph.D., Chair, Communication & Journalism Program, Suffolk University
Panelists
Alicia Blaisdell-Bannon, Managing Editor, Cape Cod Times
Sarah Colvin, News Director, Cape Cod Broadcasting, WQRC99.9/Ocean 104.7/WFCC107.5/Cape Country 104
Larry Fox, President, Larry Fox Associates; Editor and Publisher, To Your Good Health
James Kershner, Associate Professor, Cape Cod Community College
Melissa Roberts Weidman, Director of Communications & Community Outreach, Hospice & Palliative Care of Cape Cod
Mindy Todd, Host/Producer, The Point, WCAI/WGBH |
| 10:15 a.m. - 11:00 a.m. |
Hospitality Break
Ask Geek Girl with Leslie Fishlock, President/C.E.O., Genevate Corporation; Founder, Geek Girl
During the break, Geek Girl staff and volunteers will be on hand to answer any of your technology questions. From Web development issues to cell phone instructions, they’re ready and able to help.
Cape & Islands United Way and Barnstable County Human Services Mass 2-1-1 with Ronnie Gullette, M.Ed., L.M.H.C., L.S.W., L.R.C., Mass 2-1-1 Coordinator, and Kathleen Seymour, B.A., Special Projects Coordinator, Barnstable County Human Services, AmeriCorps VISTA
Learn how to search for resources, create your own directories of health and human services providers pertinent to your needs, and be included among those serving the Cape and Islands. |
| 11:00 a.m. - 12:30 p.m. |
Track I - Morning Workshops |
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1. Social Media: Health & Human Services Applications
Gloria Boone, Ph.D., Professor, Communication & Journalism, Suffolk University |
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2. A Strategy for Self-Advocacy: How to Ask the Right Questions of the Right People (Part 1 of 2)
Wendy Jill Krom, M.S., Proprietor, Community Consulting Services |
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3. Agency Collaboration to Support Client-Centered Practices (Part 1 of 2)
Heidi Holland, M.Ed., Director, Area Health Education Center of Southeastern Massachusetts, A Program of Health Imperatives |
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4. Real Life Conversations on Advance Directives: Ethical and Legal Implications
Kathleen Davis, Ph.D., LIC.S.W., Director, Psychosocial & Bereavement, Hospice & Palliative Care of Cape Cod
Joan M. LeGraw, R.N., J.D., M.P.H., Nurse Attorney
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5. Update on Grant Writing
Michael Lavin, Ph.D., Associate Professor, Public Administration, Suffolk University; Director, Suffolk University Cape Cod Masters in Public Administration (M.P.A.) Program |
| 12:30 p.m. - 1:45 p.m. |
Round Table Luncheon - Enjoy a lunch among peers and discuss issues of interest to you. |
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Resource Area Open - Browse and connect with those offering health and human resource assistance on Cape Cod. |
| 1:45 p.m.-3:15 p.m. |
Track II - Afternoon Workshops |
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1. Public Relations in Healthcare
Shawn Middleton, Senior Adjunct, Suffolk University; Consultant |
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2. A Strategy for Self-Advocacy: How to Ask the Right Questions of the Right People (Part 2 of 2)
Wendy Jill Krom, M.S., Proprietor, Community Consulting Services |
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3. Agency Collaboration to Support Client-Centered Practices
(Part 2 of 2)
Heidi Holland, M.Ed., Director, Area Health Education Center of Southeastern Massachusetts, A Program of Health Imperatives |
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4. Motivational Interviewing: An Evidence-Based Practice for Empowering Clinicians
Louise Patrick, M.S.W., Director, Behavioral Health, Duffy Health Center |
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5. Caregiver Interface: Dealing with Stress and Burnout
Moderator: Marleen Spengler, M.B.A., R.N.C., C.M.C., Caregiver Homes of Massachusetts
Gail Quinn, Ed.M., Training and Development Consultant |
Program Co-Sponsors
- Barnstable County Human Services
- Cape & Islands United Way and Barnstable County Human Services Mass 2-1-1
- Caregiver Homes of Massachusetts
- Community Connections, Inc.
- Community Health Network Area (CHNA)
- Duffy Health Center
- Geek Girl
- Hospice & Palliative Care of Cape Cod
- Power in Aging Collaborative
- Suffolk University Cape Cod
Event Contributors
- Cape & Islands United Way and Barnstable County Human Services Mass 2-1-1
- Cape Cod Broadcasting
- Cape Cod Community College
- Cape Cod Times
- Cape Medical Supplies
- Community Health Network Area (CHNA)
- Guaranteed Fresh Produce
- Hammerhead Creatives
- Suffolk University Communication & Journalism Program, Boston
- To Your Good Health, An Independent Health Care Newsletter, Larry Fox, Editor
and Publisher
Donors
- Balanced Wellness Therapeutic Massage
- Body Sense Day Spa
- Brazilian Auto Repair
- Cape Cod Beach Chair Company
- Cape Cod Community College Department of Arts Communication
- Cape Cod Healthcare
- Cleangreen
- Colombo's Cafe & Pastries
- Community Health Network Area 27 (CHNA)
- Deliverance TV & Technology
- Home Instead Senior Care
- Hospice & Palliative Care of Cape Cod
- The Island Merchant
- Pastiche of Cape Cod
- Southeastern Communications
- Suffolk University Cape Cod
- Sullivan Tire and Auto Service
- Summer House Natural Soaps
- Trader Joe’s
We Appreciate Our Exhibitors
- Barnstable County Human Services
- Boston Medical Center HealthNet Plan (BMC)
- Cape & Islands United Way and Barnstable County Human Services Mass 2-1-1
- Cape Cod Broadcasting
- Cape Cod Healthcare
- Cape Cod Times
- Cape Cod WIC, A Program of Health Imperatives
- Cape Health Network Area 27 (CHNA)
- Caregiver Homes of Massachusetts
- Community Connections Inc.
- Cape Organization for Rights of the Disabled (CORD)
- Duffy Health Center
- Geek Girl
- Home Instead Senior Care
- Home Solution Infusion
- Hospice & Palliative Care of Cape Cod
- Housing for All Corporation/Champ House
- Hyannis Family Planning
- Power in Aging
- Suffolk University Cape Cod Communication & Journalism Programs
- Suffolk University MPA Program, Cape Cod
- Suffolk University Veterans Upward Bound
- To Your Good Health, An Independent Health Care Newslette
- VNA of Cape Cod
Individuals requiring aids or services to access this or any on-campus event may contact the O’Neill Center for Disability Services at 508.362.2131 Ext. 4533.
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